If you ask any geek about his browser, you'll get one of several answers, but if you ask about addons
there is one consistent theme: all of them use some kind of adblocker. Technically savvy people don't
see adds on the web anymore, and generally this has made them much happier browsers.
It has also reduced their risk of spyware and other malware infections.
So far so good but could there be a downside to this ? Not seeing ads means most engineers don't
see how targetted they've really become, don't experience the amount of data collection that
this reveals – and thus have no itch to scratch on the underlying data collection itself.
Private companies collecting data to do targeted marketing have been shown not to be trustworthy
with that data, we know they've been happy to sell it to third parties – including governments
and government agencies like the NSA.
Some geeks have been warning about this for ages – Richard Stallman predicted it in 1983,
30 years before Edward Snowden revealed it as happening and the organisation he started
to fight for free software was in part motivated by trying to prevent this risk.
It is still one of the organisations on the forefront of fighting to reclaim our privacy with
projects like diaspora and mediagoblin (which I wrote a short piece about last week).
But for some reason, even now, after Snowden's revelations – these FSF projects aren't getting
mainstream traction among geeks. There is still not enough drive to end them. It's becoming
ever more clear that there is no political solution to this issue – yet the technical ones
are struggling due to a lack of contributors.
Many of the very best engineers are actually working for the biggest culprits !
Why is this ? Why do engineers not feel the need to contribute to, make use of, and drive
technologies to end this corpo-government intrusions into our private lives ? I think in
part because even good things can have unintended consequences. It's just possible that
unlike everybody else – the one group who can appreciate the visible evidence of data
collection and infer the scale required to do it, are not seeing that evidence because
years ago they started blocking the channels it exists on (since those channels are annoying).
Now I would never advocate that we stop using adblockers, if anything, I would advocate that
we should get them more widely used (if enough people use them – the advertising market would
collapse and a lot of the monetary reasons for data collection would dissapear) – but in it's
current state as something mostly used by tech savvy geeks and engineers, it may actually be
having a negative side effect by making those most capable of finding solutions to these issues
less aware and less motivated to do so.
So, no, don't uninstall your adblocker, but remember why you wanted it in the first place and
help us bring about a new true peering internet. Let's contribute to the FSF projects fighting
to change the way people share things online so that, once again, the users can control what
they share with whom.